The first 12 Swatch watch models were presented on 1 March 1983 in Zurich, Switzerland.
Initially the Swatch watch was launched at a price of between 39.90 and 49.90 Swiss francs, a few months later its price was standardised at 50.00 francs.
The interesting thing is that it is a high-quality watch, sold at a low price, and this immediately gains it popularity. The sales target is set at 1 million pieces for 1983 and 2.5 million for the following year, but Swatch manages to do much better: 20 million pieces sold in the first three years alone.
Swatch’s fame grew considerably over the years and led the company to collaborate with other brands and well-known faces from the world of entertainment, actions that made the brand even more popular.
To this day, many variations of models are produced, with a great deal of imagination in each piece that still makes Swatch an innovative and avant-garde design company.
